Mobile Matters
March 21, 2008
The other day Compete posted a chart showing the top 20 social networks in the US. Not surprisingly, none of them were mobile as they, nor does anyone I’m aware of track mobile Internet sites yet. Actually Nielsen & M:Metrics do, but in a flawed manner that really only counts Internet sites surfed by smart phones with html browsers. I’ve never really understood from either of them how this is representative of the 200million + non smart phones in the US, but that’s another story. Anyhow, using Compete’s data on MocoSpace’s web traffic we mocked up our own chart to see how we would rank based on our web traffic alone. Moco would be #26 based on visits and quite a bit higher based on uniques:
However, we then added in our mobile traffic and this is how things shook out:
From this chart, it looks like mobile is starting to matter, and I believe will matter more and more to everyone from consumers to advertisers over the next 2 years. As the chart shows, reach is still an obstacle as mobile is in the early adopter phase, but once hooked, consumers are active on their phones.
btw - if anyone knows of any third party sites that track mobile traffic, please share
March 25, 2008 at 7:59 pm
It wont be long before sites like twitter and linkedin approach the top of the list. Word of mouth seems to be there best way to advertise and it is working as they grow larger every day.