Hurray for Hitwise!
May 9, 2008
It’s good to see a firm that actually thinks that there may be a few mobile sites generating mobile traffic. I had this conversation yesterday with a pretty senior analyst at a major money manager who was telling me that he is equally baffled by the whole notion of 1 web. He said when he first got his iPhone he surfed websites, but has now switched to mobile because….they actually are better on mobile.
I also was lucky enough to attend a luncheon yesterday where Jim Spanfeller, the CEO of Forbes.com, spoke. He was discussing digital media, and more specifically the web, but what he said holds true in my opinion for mobile as well. Simply put, taking content from other mediums and pushing them onto new mediums isn’t the answer. Forbes.com shoots something like 30 made for Web clips per day. Based on his experience and success, you need to create content tailored to the medium. Conceptually this is simple, but the execution of course is not obvious. I don’t think the mobile code has been entirely cracked, but it will be.
In any case, here’s an cool chart Hitwise put out. My only problem with it is that MocoSpace isn’t #1:
